What are the best free and paid SEO tools in 2019?

It doesn’t matter what business or project you’re working on, having the right tools can make all the difference in your success rates. This couldn’t be truer when discussing SEO development and overall improvement.

If you’re serious about SEO, you’ll need to get the right tools in order to help you track, analyze and adjust your site and your social media strategies and followers so that you have an easier path of growing organic traffic. Bottom line is – you won’t be able to do thorough SEO work without a paid subscription to quality and helpful tools.

When it comes to paid SEO tools we would suggest a few, like:


One of the most recognized names in the SEO world.

SEOmoz PRO gives you access to an entire software suite on one easy-to-use platform. The various tools it offers allow you to track rankings, check and compare backlinks across multiple URLs, test a website for crawl errors, perform keyword analysis.

Crazy Egg

Crazy Egg is an online application that provides you with eye tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation. This helps you to understand your customers’ interests so you can boost the profit from your website.


SEMrush is a competitor research tool that focuses on all aspects of search engine marketing, including SEO and paid search advertising.

SEMrush has access to a massive amount of data from both Google and Bing, which allows you to see where competitors are ranking for over 95 million organic keywords. You can determine exactly how successful a given keyword is for a particular domain, and see the value of organic traffic to specific landing pages.

But you don’t have to pay to boost your website’s Google rankings with these free SEO tools. Whether you want to see who’s backlinking to your site or dive deep into keyword research, these are the best free SEO tools:

Google Analytics

Chances are if you are reading this, you have used or at least looked at Google Analytics before, and if you haven’t, then you should get on it ASAP. This tool is a must for every website.

The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No free tool quite delivers that data like Google Analytics and does a better job providing data that helps you understand the number that matters most

Google Keyword Planner is the creme de la creme of keyword research tools. Simply give it a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches. The tool provides many synonyms or similar searches to the seed keywords you provide.


Moz Keyword Explorer gives you insight into the estimated SEO opportunities for different keywords. This tool differs from the Keyword Planner because it will help you prioritize your keywords. It uses a priority metric which tries to calculate the opportunity cost of each keyword through its monthly search volume and the strength of competition for that keyword.

In the end, you should also commit to learning and understanding the potential value these tools could bring for your short and long term goals.

Other free SEO tools:

1. SEOlus: A full set of SEO tools, from planning to analyzing, they have it all in one place. Probably the best and most complex free tool for SEO/SEM in 2019.

2. Wordstream: The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market

3. Copyscape: Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.

4. Robots.txt Generator: Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.

5. XML Sitemap Generators: XML Sitemap Generators create “web-type” XML sitemap and URL-list files (some may also support other formats).

6. GTmetrix: Having a tool to examine page speed and diagnose opportunities for improvement is now an essential part of the SEO toolkit. Anything that impacts user-experience impacts SEO, and site speed is a big deal for UX, especially for mobile. We have found GTmetrix reliable and a good balance between thorough and user-friendly. Other page speed tools that are good include Pingdom, WebPagetest (great visual waterfall), and Google PageSpeed Insights. That last one is especially good. 

7. Web Developer Toolbar: The Web Developer Toolbar has become much relied-upon during the technical phase of our SEO audits.

8. SEO Quake Toolbar: SEO Quake shows data on traffic, links, social shares, on-page keyword optimization and more. The SEO Quake website has lots of helpful tips on what to do with all this data.

9. Hootsuite: In 2019, social media is typically vital to SEO success. Hootsuite is one of many platforms for managing social media. We’re not saying Hootsuite is the best social platform, but it is plenty helpful for promoting new content and staying on top of opportunities to engage with key influencers.

10. Chrome Developer Tools: “F12” is now the SEO button, because it is the shortcut to major awesomeness built right into Chrome. Some SEO tasks you can do with Chrome DevTools include: examining mobile UX and SEO with the amazing mobile emulator, diagnosing page speed, picking apart source code, examining HTTP status codes, and mocking-up live edits to a webpage (including the title tags and Meta descriptions in the SERPs). Resources below:

  • My Favorite SEO Tools isn’t an SEO Tool | AJ Kohn
  • Discover DevTools | CodeSchool
  • Chrome DevTools Hacks for Digital Marketers | Distilled

11: Bing Webmaster Tools: similar to Google Webmaster Tools, but for Bing. Duh!

Other Keywords Checker tools:

1. Keywordtool.io: Keywordtool.io is great for generating a ton of keyword ideas containing your seed term, especially long-tail keywords that won’t show up in the AdWords keyword tool due to having very low volumes. We use Keywordtool.io usually when we are building a list of potential keywords, and especially when we need long-tail keywords.

2. SEMrush: SEMrush shows data on paid and organic traffic and keywords. It is accessible through the SEObook and SEOQuake Toolbars.

3. Live-Keyword-Analysis.com

Audit report tools: 

  1. Woorank
  2. SEO Site Checkup
  3. Site-Analyzer
  4. Chkme 
  5. Moz
  6. SEMrush
  7. Seorch.eu
  8. Hotjar
  9. Spyfu

Competitors Analysis Report: 

  • InternetMarketingNinjas
  • SEMrush
  • Avivo.si

2 thoughts on “What are the best free and paid SEO tools in 2019?

  • November 9, 2019 at 2:30 pm

    indeed these are the main seo tools right now. would be nice to have an article with some of the older seo tools that didn’t quite make it or those that have been rebranded or purchased.


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